by admin | Oct 29, 2018
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
Last Saturday was the 6th Program Keusahawanan (PK)* University and was aimed to prepare the Program Perumahan Rakyat (PPR) participants for an upcoming Bazaar that will be happening on the 28-30th of November in Ruang Legar CIMB KL.
HomemadeMarket, an online marketplace in Malaysia built exclusively for wholesome homemade flavor, was invited to give a workshop about the importance of marketing and its strategy. One of the insights gathered was that the PPR participants do not understand the value of their skills and expertise. Their lack of self-confidence disallows them to set an appropriate pricing for their products and services. Many of them struggle to identify their unique value proposition for their businesses.
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by admin | Oct 17, 2018
It was an exciting day running the 5th Program Keusahawanan (PK)* University as it was the first skills set session the PPR participants were receiving.
The morning kickstarted with Mr Rizal Rashid, Neuronworks Master Trainer, boosting the confidence and communication skills of the participants. According to a participant, what made his session unique was the fact he provided frameworks and tools that participants could easily understand and relate to.
There were two skill set classes that were conducted simultaneously in the afternoon by Urutgo and Farzana Habib. The classes focused on teaching the PPR women participants the techniques of massaging and applying make-up respectively.
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by admin | Aug 17, 2018
It has been two years since Taylor’s Education Group partnered with CIMB Islamic Bank Berhad in a Corporate Social Responsibility microfinancing programme to help entrepreneurs from the bottom 40 per cent of household income group (B40) involved in small-medium business. The second year programme journey was marked 80% completion during the recent grant award ceremony that has granted 107 winners with close to RM500,000 worth of business grants.
Taylor’s Group Communications and CSR Manager, May Wong shared, “For the second year running this programme, it has been brought to our attention that our participants have skills, but they require further polishing and incubation. Therefore, we came out with PK2.0, a structured training process to further equip an entrepreneur with more social media marketing skills and life skills. This time around we are also giving them practical skills and individual business coaching that is crucial for them to elevate their businesses to the next level.”
The Program Keusahawanan Taylor’s-CIMB Islamic 2.0 – 2018 (PK2.0) is a programme which helps in developing the entrepreneurial abilities among the B40 communities. The programme focuses on the hands, heads, heart and health were designed especially for the participants of Program Keusahawanan Taylor’s-CIMB Islamic 2017 and 2018 with the objective to equip the participants with skills and the necessary capabilities to play the role of an entrepreneur effectively.
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by admin | Jul 31, 2018
According to the Department of Statistics, the percentage of Malaysia’s incidence of poverty had fallen from 49.3% in 1970 to 0.4% in 2017 – a record achievement over the last 50 years. With official statistics boasting almost no poverty in the economy, it is a startling truth that an international agency’s finding shows otherwise. Furthermore, the impact of price increases on Bottom 40% (B40) is far greater, as having a lower disposable income means compromising certain important needs, and trimming spending on basic necessities such as food and education.
In-line with the government’s aim to support the B40 households, Taylor’s Education Group has once again partnered CIMB Islamic Bank Bhd for the second year now in creating an impact to these communities. Program Keusahawanan (PK) Taylor’s-CIMB Islamic aimed to elevate the community from poverty and this entrepreneurship program targeted to equip the budding entrepreneurs from the Projek Perumahan Rakyat (PPR) communities with core equipment needed for their business.
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by admin | Apr 16, 2018
Program Keusahawanan Taylor’s – CIMB Islamic 2018 hit a new milestone on 14th April 2018! This program started as a small project in 2017 and has grown more than 5 times in 2018. This year, we kicked of the program with a series of motivation talks in January to recruit aspiring entrepreneurs from the underserved community for a competition worth RM500, 000. Almost 200 people from PPR (Projek Perumahan Rakyat) Gombak Setia, Pantai Dalam area, Taman Putra Damai Lembah Subang, Sungai Besi and Kampung Muhibbah community signed up for the program.
Being the second year, this program continued to adopt the previously deployed business canvas model by Taylor’s Business School (TBS). Students and lecturers from TBS joined forces with our Taylors Community coaches with a mission to educate and prepare them for their presentation session to CIMB Islamic Bank. After a vigorous phase of coaching, a total of 127 participants successfully ‘graduated’ Education Phase and they pitched their business ideas today to a panel of 38 judges at Taylor’s Lakeside Campus.
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