Determined PPR Folks During Business Plan Presentations

As a continuous effort to combat poverty through sustainable programs for the urban poor community of Project Perumahan Rakyat (PPR) Sri Pantai, Taylor’s Education Group in partnership with CIMB Islamic Bank deployed the Taylor’s – CIMB Islamic Program Keusahawaan. It is an impact driven programme aimed to educate and cultivate entrepreneurs from the underserved community.

The journey began 5 months ago, with 109 residents from PPR Sri Pantai participated in the Motivation Phase of the program. A total of 8 entrepreneurs volunteered their time and effort to speak to the residents to inspire and motivate them to seize the opportunity of winning the CIMB Islamic business grants. Despite not completing their tertiary education and lack of experience in entrepreneurship, 31 of them applied for the program and went through a 2 month classroom learning session in preparation for the business presentation session. Lecturers from Taylor’s Business School designed the program module and volunteered their time during the weekends to teach basic entrepreneurship using the facilities in Taylor’s University Lakeside Campus.


Turning the PPR Folks Into Successful Entrepreneurs

Many people in low-wealth communities have big dreams, but no way to put them into action. Those in underserved neighbourhoods often have difficulty getting start-up funding for businesses due in part to poor credit, lack of capital, and limited access to bank services. With middle-income jobs in decline, entrepreneurship offers an increasingly promising pathway out of poverty; but few low-wealth PPR folks are currently taking this route to economic self-sufficiency.

Program Keusahawanan Taylor’s-CIMB Islamic is designed for aspiring entrepreneurs from PPR Sri Pantai. The programme, led by Group Communications & CSR department’s Taylor’s Community team with the aim to give encouragement, innovative and sustainable solutions that contribute to the reduction of poverty, exclusion and unemployment within the urban poor.


Program Keusahawanan Taylor’s-CIMB Islamic 2017 Kicks Off!

Taylor’s, a renowned education group has not only been helping students achieve their educational dreams, but also giving back to the community. Recently, Taylor’s Education Group partnered with CIMB Islamic Bank Berhad in helping the residents of PPR Sri Pantai through Projek Keusahawanan (Entrepreneurship Programme). This project aims to help the Sri Pantai residents towards a successful and sustainable business expansion. The biggest attraction of the programme is the RM 50,000 business grant offered by  CIMB Islamic that will be awarded to the top business proposals submitted by the applicants.

Projek Keusahawanan includes three phases – motivational, education and implementation phase. The motivational phase aims to lift the residents’ spirits and persuade them to participate for a chance of receiving the grant. From there, applicants will be screened and those successful will move on the second phase, which is the educational phase. In  that phase, applicants will have to go through a 5-week course in Taylor’s University Lakeside Campus to learn more about ways to expand their business. At the end of this phase, applicants will have to use what they have learned to propose a plan for their own businesses and a winner will be chosen. The winner will then move on to the implementation phase.