Many B40 families are struggling to make ends meet with their recent loss of jobs and income due to the Movement Control Order (MCO) imposed by the government since 18th March. With the latest announcement of the MCO being extended to the 28th April, these vulnerable B40 communities are pleading for help.
In recognizing the situation, Syarikat Takaful Malaysia Keluarga Bhd (“Takaful Malaysia”) partnered with Taylor’s Education Group (“Taylor’s”) to disburse some much needed essential goods while deploying online modules to encourage families to bond.
Adhering to their brand promise of “We Protect. We Care. We Share.”, group chief executive officer Datuk Seri Mohamed Hassan Kamil said that the company was fulfilling its corporate philosophy in prioritizing the community. “We believe in taking swift actions to enable more purchase of essential goods for our B40 communities. We are more than happy to be part of the campaign by Taylor’s as we also recognized the importance of ensuring the community continuously bond with their families through learning modules. We want them to know that we care for them beyond just feeding them food, but also nurturing their minds and continue to give them hope,” he said in a statement today.
The online module created by Taylor’s required the participants to create 3 posters to depict scenarios of Protecting, Caring and Sharing within their family unit in order to win essential goods worth RM100 each. These posters were completed by 95 family units, with parents coaching their children through the process.
“We’ve been supporting these families for so many years and it saddened us to see them struggling to cope with this sudden change. We are grateful that this partnership with Takaful provided us with the opportunity to support these families with some much needed food and at the same time, provide them with some activities to keep them productive at home. They were indeed very creative as we received many impressive submissions” said May Wong, Taylor’s group communications and corporate social responsibility manager.
Through the competition jointly organized by Taylor’s and Takaful, 5 children walked away with RM200 worth of groceries and stationaries each. Another top 70 entrants were awarded RM100 worth of groceries and stationaries per submission.
“It’s such a refreshing activity for our family. My son is now in year 6 and this activity helped him relax while preparing for his UPSR, especially when needs to be locked in due to the MCO”, said Zubaidah binti Abdullah, resident of PPR Pantai Ria and one of the top 10 winners. When asked about her creation, she said, “we took two days to complete it because we wanted to do our best as a family. For examples, though we wanted to use water colour, but we have a 7 year old who doesn’t know how to use it yet, so we decided to use both colour pencils and water colour. You can see that our poster is a blend of both. I am thankful for the family bonding time over this activity!” said the mother of two.
Takaful prioritizes giving back to the communities by supporting the vulnerable communities through impactful corporate citizenship programs.