The idea of educating the right brain of the younger children started a program named Junior World and was held at Pertubuhan Pusat Kebajikan Destiny on the 1st of November 2018. Taylor’s Community organized a half-day program involving 4 volunteers and 38 children aged four to six years old. Art-based activities were carried out to encourage positive behaviour, these activities also allowed the children to polish their social skills, support their emotional growth in a fun and safe environment.
With the rising era of an increasing use of technology, Taylor’s School of Computing and Information Technology (SOCIT) organised an awareness workshop that focused on spreading the benefits of technology to the underserved community. The workshop was divided into 3 categories – for kids aged 12 and below, teenagers, and adults above 18 years old. The participants invited were Taylor’s Community’s main beneficiaries from the Program Perumahan Rakyat (PPR) and an NGO, SOLS 24/7.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
Last Saturday was the 6th Program Keusahawanan (PK)* University and was aimed to prepare the Program Perumahan Rakyat (PPR) participants for an upcoming Bazaar that will be happening on the 28-30th of November in Ruang Legar CIMB KL.
HomemadeMarket, an online marketplace in Malaysia built exclusively for wholesome homemade flavor, was invited to give a workshop about the importance of marketing and its strategy. One of the insights gathered was that the PPR participants do not understand the value of their skills and expertise. Their lack of self-confidence disallows them to set an appropriate pricing for their products and services. Many of them struggle to identify their unique value proposition for their businesses.
It was an exciting day running the 5th Program Keusahawanan (PK)* University as it was the first skills set session the PPR participants were receiving.
The morning kickstarted with Mr Rizal Rashid, Neuronworks Master Trainer, boosting the confidence and communication skills of the participants. According to a participant, what made his session unique was the fact he provided frameworks and tools that participants could easily understand and relate to.
There were two skill set classes that were conducted simultaneously in the afternoon by Urutgo and Farzana Habib. The classes focused on teaching the PPR women participants the techniques of massaging and applying make-up respectively.
With the cases of Brett Kavanaugh and Larry Nassar going on, the discussion on women empowerment and gender equality are still considered as controversial topics. Women around the world are affected by pressing social challenges ranging from violence against women to gender discrimination. Gender equality is a fundamental human right that is needed to create a sustainable world for the future generation.
Unfortunately, according to The United Nations report, 1 in 5 women and girls between the ages of 15-49 have reported experiencing physical or sexual violence by an intimate partner within a 12-month period and 49 countries currently have no laws protecting women from domestic violence. In line with the Sustainable Goal 5 to achieve gender equality and empower all women and girls, Taylor’s Community organised the ‘Program Dinamika Wanita’ for 51 women from the PPR Sri Pantai Community last Saturday.
It is the right of every individual to be equipped with the support, skills and tools to live a life they aspire. Families can play a crucial role in building an environment to fill these needs. In Taylor’s Community, we believe in empowering families among the underserved communities as we could curb social issues from happening that are caused by the lack of family support.
The programme “KeluargaKu InspirasiKu” happened on the 29th of October 2018 with various families from PPR Sri Pantai. The programme was designed for families to understand the importance of family support, creating a family belief system and ways to improve family communication. A total of 5 families and 2 children from each family were invited to attend the programme.
The programme promoted empathy by organising activities that allowed individuals to understand their respective roles in their families. One of the families stated that their understanding of an individual role’s in a family changed at the end of the programme. Their original perspective of an individual role’s in a family was assigned based on their gender, now they understand that every individual plays an equally important role in supporting a family.
The families were also encouraged to discuss their family structure, share their vision of an ideal family and be aware of their family situation. Parents and children communicated with each other, realigned family values and set new commitments to create a stronger bond within the family.
Malaysia is well-known for a country where one can experience a multitude of culture, races, food and festivals celebrations. There were challenges and obstacles, but we surged forward with a strong sense of unity all these years since we agreed to the formation of the Federation of Malaysia on Sept 16 in 1963. This year, Taylor’s Community took the initiative to celebrate Malaysia Day with the PPR Sri Pantai community to foster the Malaysian spirit and remind our people on the sacrifices of our forefathers in achieving the independence we enjoy today.
Some 40 adults and 37 children attended the event which took place on 15th September 2018 at the community that is specially designed to develop the unity between multiracial communities in Sri Pantai and to encourage the emotional wellbeing with added joy and fun. Bringing more enjoyment to this celebration, we created children version “Kami Anak Malaysia” program for the kids to gain the same amount of benefit from this event.
You come back home tired after a long day of slaving away and before having dinner, you open your favorite social media app. You make a promise of only 5 minutes on this app, despite knowing that you are about to spend an hour on it. Amid the scarce posts by your friends, you are bombarded by advertisements from KFC and McDonalds showcasing their new mouthwatering dishes and models who seem like their last meal was a salad and they must have eaten that about a year ago. Depressed, you may try to seek solace with the newspaper only to shown news of suicide, accidents and that Malaysia has once again topped Asia’s Obesity ranking. Unbeknownst to us, all of these has been setting us down an unhealthy path, one that appears to have no bright light at the end of the tunnel. We can wait for miraculous savior come and safe us from the destruction ahead but we would end up waiting forever. The change we need must come from ourselves to stop us from continuing down this. The best weapon to combat this and one that we must holster is knowledge about the best ways to maintain a healthy life. The Taylor’s School of Medicine was locked and loaded to dispense these literal life-saving knowledge to the children at SOLS.
It has been two years since Taylor’s Education Group partnered with CIMB Islamic Bank Berhad in a Corporate Social Responsibility microfinancing programme to help entrepreneurs from the bottom 40 per cent of household income group (B40) involved in small-medium business. The second year programme journey was marked 80% completion during the recent grant award ceremony that has granted 107 winners with close to RM500,000 worth of business grants.
Taylor’s Group Communications and CSR Manager, May Wong shared, “For the second year running this programme, it has been brought to our attention that our participants have skills, but they require further polishing and incubation. Therefore, we came out with PK2.0, a structured training process to further equip an entrepreneur with more social media marketing skills and life skills. This time around we are also giving them practical skills and individual business coaching that is crucial for them to elevate their businesses to the next level.”
The Program Keusahawanan Taylor’s-CIMB Islamic 2.0 – 2018 (PK2.0) is a programme which helps in developing the entrepreneurial abilities among the B40 communities. The programme focuses on the hands, heads, heart and health were designed especially for the participants of Program Keusahawanan Taylor’s-CIMB Islamic 2017 and 2018 with the objective to equip the participants with skills and the necessary capabilities to play the role of an entrepreneur effectively.
According to the Department of Statistics, the percentage of Malaysia’s incidence of poverty had fallen from 49.3% in 1970 to 0.4% in 2017 – a record achievement over the last 50 years. With official statistics boasting almost no poverty in the economy, it is a startling truth that an international agency’s finding shows otherwise. Furthermore, the impact of price increases on Bottom 40% (B40) is far greater, as having a lower disposable income means compromising certain important needs, and trimming spending on basic necessities such as food and education.
In-line with the government’s aim to support the B40 households, Taylor’s Education Group has once again partnered CIMB Islamic Bank Bhd for the second year now in creating an impact to these communities. Program Keusahawanan (PK) Taylor’s-CIMB Islamic aimed to elevate the community from poverty and this entrepreneurship program targeted to equip the budding entrepreneurs from the Projek Perumahan Rakyat (PPR) communities with core equipment needed for their business.